# ACE — Actual Consumer Engagement

> ACE is a pay-per-action advertising platform. A business sends an offer to
> people it wants to reach, the person completes a specific action (watch an ad,
> leave a review, book an appointment, refer a friend), the action is verified,
> and the person receives a real gift card. The business only pays when the
> action is verified. Nothing is charged for impressions, clicks or views.

## Facts

- Name: ACE (Actual Consumer Engagement)
- Website: https://acegenerates.com
- Category: pay-per-action advertising, also called pay-for-verified-action advertising
- Pricing model: the advertiser pays only when a defined action is completed and verified
- Reward: a real gift card from a major retailer, chosen by the advertiser, in amounts
  typically between $5 and $100
- Delivery channels: direct mail, text message, QR code, email, business card,
  door hanger, hand delivery, boxed delivery, events
- Common actions: watch an ad, leave a review, book an appointment, take a survey,
  refer a customer, reactivate a past customer
- Technology: protected under U.S. Patent No. 11,847,634 B2; additional patents pending
- Who it is for: businesses that want measurable marketing — small and local
  businesses, home services, and B2B teams

## How it differs

- Pay-per-click: you pay for a click whether or not anything happens afterwards.
- Pay-per-lead: you pay for contact details, often shared with competitors.
- Pay-per-action (ACE): you pay only after a specific, verified action is completed.

## Key pages

- https://acegenerates.com/ — what ACE is and how it works
- https://acegenerates.com/pay-per-action-advertising — definition of the category
- https://acegenerates.com/delivery — the nine ways an ACE offer can be delivered
- https://acegenerates.com/resources — guides on marketing, reviews, referrals and advertising
- https://acegenerates.com/patents — patent information
- https://acegenerates.com/roofing — ACE for roofing and home services