TECHNOLOGY
​CONDITIONAL FUNDING ARCHITECTURE
Where advertising spend moves only when engagement happens.
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For decades, advertising has been built on a broken promise:
Pay first. Hope later. Maybe see results.
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ACE flips that model with patented technology that changes when your money moves—not just where it goes.
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Every action is defined. Every engagement is intentional. Every dollar is tied to a real outcome.
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This is advertising rebuilt from the ground up.
Outcome-Driven
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Transparent & Measurable
Fair Exchange
WHAT IS CONDITIONAL FUNDING?
You don't pay until someone takes action.
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No impressions. No clicks. No "optimization" that drains your budget while you wait for results.
Instead, you define the action. The consumer chooses to engage. The action is completed. Then and only then funding is released.
Here's what that means:
Engagement happens before payment
Value is offered before anything is asked
Spending aligns with real behavior
Trust forms faster and feels more natural
Outcomes are measurable and transparent
No guessing. No waste. No funding the algorithm.
HOW CONDITIONAL FUNDING WORKS
​A simple, outcome-driven process that replaces exposure-based advertising with real, measurable engagement.
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​DEFINE YOUR GOAL
Start by deciding who you want to engage.
Acquire new customers
Re-engage existing customers
Drive referrals or appointments
You can run multiple campaigns at the same time, each with a different goal.
CHOOSE THE ACTION
Engagement actions define how people interact with your brand.
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Each action is intentional, clearly explained, and completely optional.
Consumers decide how far they want to engage. You decide what matters most.
Common engagement actions include:
Watch a video
Opt in with contact information
Book an appointment or consultation
Submit a referral
Complete a test drive or inspection
Multiple actions can be combined within a single campaign.
This lets you guide prospects through meaningful steps without pressure.
SET THE VALUE
You decide what each engagement is worth.
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Low-commitment actions → smaller incentives
High-value actions → larger incentives
Examples:
Watch a video + opt in → $5 Starbucks reward
Schedule an inspection or test drive → $25 Visa gift card
Rewards can include:
Starbucks, Panera, or other national brands
Visa or Mastercard gift cards
Rewards your audience already values
Familiar rewards remove friction. Engagement feels fair and easy.
And here's the key:
No action? No payment.
Rewards and funding are only triggered when the task is complete.
CHOOSE THE DELIVERY METHOD
Decide how the engagement opportunity reaches the consumer.
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Whether digital or physical, the delivery method adapts.
The engagement logic stays consistent.
ACE gives you flexibility:
Premium gift boxes sent via direct mail (campaigns have seen 18–30% engagement rates)
Traditional mailers
Text messages
Physical touchpoints like printed materials or cards
WHAT IF YOU ONLY PAID FOR THE OUTCOME?
Because it replaces guesswork with accountability aligning every dollar spent with intentional actions, measurable results, and real business outcomes.
ACE LETS YOU:
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Pay only for completed engagement
Know they acted with intent
Track reality, not projections
Optimize for real outcomes
Learn as you spend
TRADITIONAL FORCES YOU:
Pay upfront for exposure
Hope someone notices
Track estimates and assumptions
Optimize for clicks, not conversions
Spend first, learn later
Every engagement has a defined action. Every action has a defined value. Every payment has a clear trigger.
THE PROOF IS IN THE PERFORMANCE
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CLIENTS ENGAGED
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ENGAGEMENTS COMPLETED
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ENGAGEMENT COMPLETION
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ACTIONS FUNDED
DELIVERY METHODS
IT'S A FUNDAMENTALLY DIFFERENT MODEL.
One where consumers aren't interrupted they're invited.
One where businesses don't pay for attention they earn it through relevance and value.
One where every dollar is accountable, measurable, and tied to a real outcome.
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Welcome to conditional funding.
​Welcome to ACE.
READY TO SEE IT IN ACTION?
See how conditional funding transforms advertising into a system built on real actions, not assumptions. Experience how engagement happens first, spending follows intent, and every outcome is transparent, measurable, and directly tied to growth. Schedule a demo to see ACE in action.